From left to right: Richard Daniels - Forever Stars, Stephanie Moss-Pearce - NET, Michelle Daniels - Forever Stars, Councillor Glyn Jenkins - Sheriff of Nottingham, Mandy Dann - NUH Bereavement Midwife.
Tram Kiosk Set To Raise Funds For Local Charity
02 October 2017
Nottingham’s tram network is helping to boost the fundraising efforts of local charity, Forever Stars, by donating the use of one of its platform kiosks.
Officially opened today (2 October 2017) at the Toton Lane Park & Ride site, the Forever Stars Platform Kiosk will offer tram customers the opportunity to buy food and drink during peak travel times.
Staffed by the charity’s representatives, all proceeds from sales at the kiosk will go towards the organisation’s numerous fundraising projects.
Founded in 2013, Forever Stars supports bereaved parents of stillborn babies and neonatal baby loss. It raised over £100,000 to build and equip the 'Serenity Suite', which opened at Queen's Medical Centre last year.
The founders of the charity, Richard and Michelle Daniels, saw their names unveiled on one of the city’s trams in March when NET announced them as the winners of its Community Hero award for 2017.
Following the naming, the charity saw a boost in donations that helped it reach its target to open a second specialist bereavement suite in Nottingham at the City Hospital.
Chris Williams, NET’s Commercial Manager, oversees the tram’s community partnerships and explained: “We’re delighted to have been able to further strengthen our links with an important local charity that works tirelessly to help so many grieving parents in the local area.
“We’re sure our customers will appreciate being able to pick up a drink or something to eat before they start, or just after they finish their journey with us, and we hope it helps the charity continue its impressive fundraising.”
The opening of the kiosk has been timed to coincide with National Pregnancy and Infant Loss Awareness Month. Forever Stars will be using the opportunity to promote its #talkaboutthem campaign, whereby the charity is encouraging families to feel more confident and comfortable when it comes to talking about baby loss.
Richard Daniels, Co-founder of Forever Stars, commented: “We’re very grateful for the support we’ve received from NET which has given our charity a huge boost over the past few months.
“The kiosk will help us to continue to increase the awareness of our cause and also help us to raise valuable funds in order for us to continue our support of bereaved families in the city.”